High Speed Events!

For the last 18+ years, I have worked in the field of Corporate Events, supporting a wide variety of sectors; from rail to charity, from accountancy to shipping, from health to justice.

I don’t have a type of client or preferred event type, for me it is more about what the event is about, who is the client is and what the fit is.  Do we have similar brand values and do I feel I can add value to the event.

This year, a completely new client and sector has come my way… and one which I am very excited about.  Enter the world of motor racing!   I do like watching motor racing on TV and have been lucky enough to go to Silverstone to watch the Formula E and F1.

But never been on the event side, until now!

The brand is Dallara Stradale and the cars are incredible.  They have a racing car and a road legal racing car.  And these cars look sensational!!

My role is quite simply to make sure that the guests test driving the cars have the best experience…. They that are briefed, prepped and ready to go, and of course to make sure all H&S and waivers are completed.

Guests can drive the road legal racing car around a race circuit... And then can be driven by a pro driver in the racing car.  The look of pure joy and exhilaration when they get out of the cars is priceless.

What do I enjoy about working with Dallara?  Everything!

Events are all about fulfilling someone vision and creating memories that last a lifetime.  The guests who join us on the race days get both of these!  And they also get to drive on real racing circuits. 

Working with Dallara combines two things that I strive to deliver on every event I deliver: customer service and creating experiences.

The hours might be long, the trackside might be windy and the engines might be noisy… but who cares!!  This event life is FUN!