As a freelancer and a ‘company of one’, how do you know what is the best way to market yourself?
Should you go all out and take out adverts on-line and in print with all the big industry magazines? Do you keep it local? Do you only use social media and the power of your loyal tribe?
It is a tricky field to navigate!
For me, it is all dependant on the outcome that you want, and the belief that you have in yourself and your business.
The biggest asset that all freelancers have is their loyal tribe, by this I mean your gang of friends and business professionals who will support, push and promote you every opportunity that they can. A simple tag on LinkedIn or FaceBook can make a huge difference. Keep your tribe close and the work will always follow.
Another really simple thing to do is market your brand locally, see how businesses nearby react to you and your business. Get an advert on-line or in print with a few local (to you) publications and see what the response is. This will help you adapt your adverts for industry scale magazines.
I recently took the plunge and put an advert and business listing in my local lifestyle magazine.
It has only just gone live… so not sure what the response will be!
Take a look, and give me your feedback www.citylifeinlichfieldltd.co.uk
Making sure your LinkedIn page is up to date is also a MUST, and post. Post as regularly as you can on LinkedIn. Something business related, something quirky, something that generates a conversation is always good. LinkedIn is one of the biggest tools that freelancers have. Don’t be afraid of it!!
Videos….. on LinkedIn, FaceBook, TikTok, wherever you fancy – these really are a great way of showcasing you, your personality and what you do for a living. It provides a valuable insight into the sometimes crazy world of events management.
In short, don’t be scared of promoting what you do! YOU ARE FABULOUS. #cheers